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Filed under: theory

Twitter's Revenue Model

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Few days back, the number tweets exceeded the world population.
Also Twitter got to know about a recent small earthquake faster than the local media could get to know about it.
They have 70million users and they’ve grown 1300 odd% in a year.
But yet they don’t have a revenue model and don’t make any money.
So here are a few things I think they can do to become profitable.



  • Divide the screen space and display ads.
    This is a tough one as people like Twitter for its simplistic view. But still there is a lot of screen space they can utilize. They can probably divide the page and on one side are the ads related tweets. These tweets can have graphical content which will stand out in comparison to the text based tweets. To tweet here ( lets call it b-tweets) you need to pay something to Twitter. They could charge you per tweet or per month with a usage limit or for the data content. Put in a lot of options which will give a lot of choice for businesses.

  • Customized feeds.
    Twitter should ask people if they would like to subscribe for customized feeds of they're interests. Something like Yahoo does when you sign up, they ask you to check your interests. There would some people who would check for something which would make a portion of the users not complain about ads since they asked for it. Of course others like us should have the option of not getting any ads on our personal area.

  • Communities/ Fan clubs
    Twitter should also have this thing like fans/communities where people with similar interests could have conversations. I think since Twitter is so open, there is no directions to the tweets; which is nice in a way but people should be able to direct it if they want to. Twitter could charge businesses for starting these communities to give people info about their product/services.

  • Strike a deal with GOOGLE
    Also Twitter can strike a deal with Google and allow Google to access their site for real-time searches. This works for Google as well as they need to combat Facebook on the real time search front.(btw It takes a Facebook with 360mil users and Microsoft to take on Google and Google still rocks!!!)

  • I still haven’t given this much thought; I need to come up with more points.

    My Farmville prediction

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    I think farmville is going to slowly lose its popularity and people will start getting bored of it. i personally don't play farmville much though my farm is now well maintained by my sister. Prefer Tennis Mania. But I know lots of people who do, but are not that rampant now as they were before. Farmville was differnt( though the idea was ripped off from elsewhere and implemented on a farm). The fact that you could interact with your friends and pass on gifts and fertilize their farms made it a very good social networking game. People who did not keep in touch were suddenly sending gifts to each other everyday. Also building something from scratch is nice and people started having farms. The fact that you needed to come back and harvest your crop regularly made it addictive and made sure people did not leave theirs farms. Soon there were competitions among friends to see who has a better farm.
    But then what happened, or is happening or I think will happen is - people cant afford to spend so much time on their farms. When the excitement/ interest for a certain thing is more than the value you place on the time taken, you go ahead with it. Slowly the excitement of people is coming down. After you have a nice farm with a cow shed and 3-4 tractors- What next? There doesn't seem to be a definite end to building your farm which makes people lose the sense of achievement after adding something to your farm.Its like when you buy a new house you are all excited about decorating it and you keep buying stuff and doing your interiors. After sometime when you are settled , you don't really have to interest to keep doing more. The fact that your crop dies if you don't harvest it soon enough will further bore people and make them want to leave the farm altogether. That coupled with the fact that you don't have a "harvest all" option and that little fella takes so much time to move all over the farm makes it very time consuming.
    So however popular it is, Farmville is on the decline. Give me a car racing game or a tennis mania game -where I can just play a game and forget about it - anyday

    My fav Barney theory

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    Jesus waited THREE days to come back to life. It was perfect! If he had only waited ONE day, a lot of people wouldn’t have even heard he died. They’d be all, “Hey Jesus, what up?” and Jesus would probably be like, “What up? I DIED yesterday!” and they’d be all, “Uhh, you look pretty alive to me, dude…” and then Jesus would have to explain how he was resurrected, and how it was a miracle, and the dude’d be like “Uhh okay, whatever you say, bro…” And he’s not gonna come back on a SATURDAY. Everybody’s busy, doing chores, workin’ the loom, trimmin’ the beard, NO. He waited the perfect number of days, THREE. Plus it’s SUNDAY, so everyone’s in church already, and they’re all in there like “Oh no, Jesus is DEAD”, and then BAM! He bursts in the back door, runnin’ up the aisle, everyone’s totally psyched, and FYI, that’s when he invented the high five. That’s why we wait three days to call a woman, because that’s how long Jesus wants us to wait…. True story.